• +41%

  average website purchase uplift

• +21%

  average website engaged sessions

• +16%

  average website page views uplift

How Lenovo boosted traffic and sales in four markets by leveraging creator partnerships across the full funnel.

• 3.4X

  higher CTR

• -49%

  Cost per session

• +12%

  ROAS

How Unieuro leveraged TikTok Search Ads to efficiently capture high-intent demand, driving stronger traffic quality and improved performance across the funnel.

• +69

  % lift in Ad Recall for Mutti Brand globally

• +264

  % lift in Awareness for Mutti Brand globally

• +162

  % lift in Brand Association for Mutti Brand globally

How Mutti boosted its brand equity with the power of TikTok Brand Basics.

• 4x

  Recommendation

• +316

  % TikTok ROI vs other media

• +2.4

  % Sales uplift for the Brand Chef - Circana Geolift results

How a traditional Italian brand used TikTok solutions to reposition its products, modernize its look, and boost key metrics — from brand KPI's right through to sales.

• +50.1

  % avg lift in Page Views (upper funnel)

• +25.7

  % avg lift in AddToCart (mid-funnel)

• +20.8

  % avg lift in Purchase (lower funnel)

Find out how Smart+, powered by AI and advanced machine learning, helps this rising beauty brand become a top performer.

• +7.8%

  Search Relative Lift Test vs Control Group

• +7.3%

  Page View Relative Lift Test vs Control Group

• +9.4%

  View Content Relative Lift Test vs Control Group

How automation powered Nissan’s TikTok strategy, driving a significant uplift across key performance indicators.

• +15.7%

  Page View

• +13%

  Start Checkout

• +12.2%

  Add Payment Info

Conversion Lift Study to prove TikTok incrementality on website traffic and purchased events, implementing pixels and applying a performance-oriented strategy.

• +15%

  Relative Lift for Generic Keyword Searches on Google

• +22%

  Relative Lift for Brand Keyword Searches on Google

• +31%

  Booking Intent Exposed vs Control

WeRoad uses Search Lift to prove TikTok incrementality on Google searches and Web conversions

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• +171%

  Product Detail Page Views

• -27%

  CPA decrease on Add to Cart

• -23%

  CPA decrease on Complete Payment

Unieuro completed API integration to spark e-commerce performance